We all know that, in the world of blogging, interesting, informative, well written content is king. Anyone who has spent any time reading anything about the art of blogging has had this said to them in ten thousand different ways by ten thousand different blogging gurus. What we don’t see nearly as often though, is information on what constitutes interesting, informative or well written content.
Here’s the thing. The fact that well written interesting information brings in visitors is easily determined by asking people why they read the blogs they read, or even just considering why you, yourself, read the blogs you read. No one says, “Well, I like to spend my time perusing useless boring pages full of grammatical errors.” Telling bloggers they need good content to attract readers is like telling a restaurateur they need good food to attract diners. It actually should go without saying.
The other part isn’t so easy to determine. The reason what constitutes good content is difficult and something you don’t see discussed as often is because there is no one answer. What any given individual considers well written, informative or interesting isn’t necessarily what any other individual considers to be the same. How many times have you seen a movie or book blasted by some critics and praised by others? As the old saying goes, “you can’t please all the people all the time”.
But, this is not to say there aren’t steps you can take to help you meet all the criteria for enough people to gain a sizable audience. Remember that same saying also says “you can please some of the people all of the time” and, in blogging, that is really what you should be looking to do.
Over the next few posts we will take a look at what we can know about how to write well and be informative and entertaining for an audience. Though these tips probably wont be enough to lead to your becoming the next Pulitzer winner, if you think about these simple concepts as they relate to your blogging, you will at the least be headed down the right path to creating the type of well written interesting and informative content needed to write a successful niche blog.