Great content does not exist in a vacuum. Much like trees that fall in a forest when there is no one there to hear them, writing with no one to read it can’t make a sound. In order for writing to be great it has to be considered as great by someone. All writing is only as good as any given audience interprets it to be and that is why its so vitally important, anytime you write anything, to know the audience you are writing for.
An audience can be broken down any number of ways. Marketers and television producers look at all sorts of demographics when they consider their campaigns and viewership, and there is a reason they do this. The more you know about your audience, the easier it is to guess or predict what they will like. If you want to write great blog content then you need to make sure you are both writing for an intended audience and writing for the correct intended audience.
When you write for an intended audience then you have a much better chance of attracting those who will consider your blog to be well written, interesting and informative. For example, if my intended blog audience is professionals in a given niche, say auto repair, then it should probably be written in a more technical manner than if my audience is for a generally less automotively informed audience of teenage girls. You don’t want to have a blog audience of professional auto mechanics and write a post on how to change a flat tire or an audience of teenage girls and write a post comparing the 289 HiPo to the 302 BOSS.
You also want to make sure you are writing for the correct intended audience. If you don’t know a whole lot about auto repair and are having to research everything you are writing then you would probably be better served writing to an intended audience of less informed readers. This would mean that you would want to concentrate more on writing about less technical topics but make your writing stand out by focusing more on style. If you are more of a technical writer than a stylish one, then you may need to find another blog niche that you are better acquainted with.
When you know your audience, and know your topic well enough to write about it, then writing informative and interesting content becomes a lot easier. Simply consider your blog from your audience’s point of view and ask yourself what you would want to read about if you were visiting your blog. Then write, edit and, if you like it and find it interesting and informative, post it. There are very likely others out there who will enjoy it as well.