If I wanted to start a new blog on some niche topic and make it successful I would not start a blog on dog grooming techniques. I like dogs, especially well groomed ones. I also know a little something about starting blogs. And a blog on dog grooming techniques has a reasonable chance of being a successful niche blog. But there is one major problem. I don’t know anything about, nor am I overly interested in, dog grooming techniques.
I won’t go as far as to say that it is impossible to have a successful blog on some niche topic you know nothing about. I’m sure with the investment of enough time and effort it can be, and has been, done. What I will say is that if you want to produce great well written, informative and interesting content for your blog, especially without having to spend hours on research for every blog post, then writing about a subject you have some knowledge of is the only way to go.
If you hope to gain any sort of audience for your blog, one of your major considerations should be whether or not your posts would be considered informative or interesting by your intended audience. The chances of meeting either of these criteria for people who have an interest in reading about a particular subject (which hopefully your intended audience does) when you have no interest or knowledge of that subject yourself, is slim to none. Your best bet for creating content others will consider great is always going to be writing about a subject that you know more about, or have more information about, than your audience does.
Not that you need to be an expert on any particular subject to start a blog. That’s not what I’m saying. But you should have at least a cursory knowledge of the topic and an interest in learning more about it. This way you will hopefully be able to understand any interesting relevant information you run across that you can then include in your blog posts, as well as present topics and discussions that your readers will find beneficial.
Most readers are pretty savvy and can spot a phony from a ways off. So, even if you aren’t overly familiar with the subject, make sure you’ve done sufficient research to know what you are talking about before you start talking about it.
If you do know your topic well, then writing great content is easy. The better you know it, the easier it will be. When you are writing on a subject you are familiar with and enjoy discussing, you will be amazed at how effortless it is to create content that others will come back for again and again.